Want to Put Your Business in Front of Thousands?
We’re gearing up for a season full of exciting races and community events—and we’re looking for sponsors! If your business wants to make an impact, connect with local families, and be seen by thousands of active, engaged participants, let’s talk.
Whether you’re looking to boost brand visibility, support wellness, or just love fun—there’s a sponsorship package that fits.
👉 Interested? Complete the below form, email us at info@thegoosechase.org or give Karen a call 423-946-0519 to learn more!
Let’s chase greatness together!
MAY/JUNE SUMMER VISIBILITY SERIES
10,000+ participants
13,000+ newsletter
15,000+ social audience
1,700+ walking group community
OPTION 1 — $250 “COMMUNITY BOOST”
Best for small businesses wanting fast exposure.
Includes:
- Featured Community Spotlight post
- Business mention in weekly newsletter
- 1 social media feature
- Business tagged in Facebook + Instagram
- Included in sponsor thank-you graphic
BONUS:
Opportunity to provide coupon/freebie for participants
LIMITED availability through June.
Get in front of 30,000+ fans for less than a Facebook ad spend. (Secure This Promo)
OPTION 2 — $500 “WALKING CLUB PARTNER”
Perfect for salons, wellness brands, chiropractors, coffee shops, gyms, boutiques, etc.
Includes:
- Sponsor recognition for one walking group for 30 days
- Business shoutout in walking club Facebook group (1,700+ members)
- Opportunity to host walkers at your location
- 2 newsletter mentions
- 2 social media features
- Logo on walking group schedule graphics
BONUS:
Group photo/social content at your business location if applicable
Only a few category-exclusive spots available.
Best value + actual face time with participants (Reserve This Special)
OPTION 3 — $500 “RACE WEEK BOOST”
(Sorcerer’s Sprint OR Bluegrass Half)
Includes:
- Logo on race website
- Newsletter mention
- 2 social posts
- Coupon/item in packet
- Vendor space (if applicable)
- 2 race entries
BONUS:
Featured “local business spotlight” tied to the race
Only 2 available — first come, first served (Claim One of the Remaining Spots)
OPTION 4 — $1,000 “SUMMER SPOTLIGHT PARTNER”
LIMITED TO 3
Includes:
- Everything from Walking Club + Race Week Boost
- Featured newsletter banner placement
- Dedicated business spotlight post
- Mention in multiple event emails
- Premium social media placement for 60 days
- Opportunity for giveaway collaboration
BONUS:
Priority consideration for fall event partnerships
Only 3 available — first come, first served (Claim One of the Remaining Spots)
POSSIBLE ADD-ONS
| Add-On | Price |
|---|---|
| Extra Newsletter Feature | $100 |
| Instagram Story Series | $75 |
| Walking Group Product Sampling | $150 |
| Vendor Pop-Up Opportunity | $150 |
| Additional Community Spotlight | $125 |
“I love the location and the course. It’s a fun race plus it was my very first half!” – Megan
“This is a race I’ve been wanting to try for years!” – Kim
“I love this race!” – Joy
In 2025…
We had 10,481 participants and ran/walked 50,000 miles
Consider sponsoring one (or more) of our races and receive additional discounts
Upcoming Schedule
- Music & Miles- April 25, 2026 SPONSORSHIP PACKAGES
- May the Fourth Be With You- May 4, 2026 SPONSORSHIP PACKAGES
- Sorcerer’s Sprint – August 1, 2026 SPONSORSHIP PACKAGES
- Appalachian Fair 5k- August 21, 2026
- Bluegrass Half Marathon – September 27, 2026 SPONSORSHIP PACKAGES
- Haunted Half Marathon – October 31, 2026 SPONSORSHIP PACKAGES
- Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 25, 2026
- The S’mores Run Johnson City – November 7, 2026 SPONSORSHIP PACKAGES
- The S’mores Run Townsend- November 14, 2026 SPONSORSHIP PACKAGES
- Johnson City Turkey Trot (Up & At ‘Em, Inc.) – November 27, 2026 SPONSORSHIP PACKAGES
- Jingle 5k – December 10, 2026 SPONSORSHIP PACKAGES
- Santa Hustle- December 19, 2026
*Unless noted, the above events are races created for the community by The Goose Chase.
** Events in bold a part of the Tri-Fecta series, a three part half marathon series.
OTHER OPPORTUNITIES
ADVERTISE IN OUR NEWSLETTER. SPONSORSHIP PACKAGES
SOCIAL MEDIA ADVERTISING. SPONSORSHIP PACKAGES
DOG SPONSORSHIPS SPONSORSHIP PACKAGES
WALKING CHALLENGE SPONSORSHIPS. SPONSORSHIP PACKAGES
ADVENTURE CHALLENGE SPONSORSHIPS SPONSORSHIP PACKAGES
THE GOOSE CHASE COMMUNITY ACTIVATION SERIES PACKAGES
TRIFECTA SPONSORSHIPS SPONSORSHIP PACKAGES
THE GOLDEN GOOSE CLUB, YEAR-LONG SPONSORSHIPS SPONSORSHIP PACKAGES
YES! I am want to work with The Goose Chase. Please complete the following and someone from our group will contact you shortly. For a quicker response, call or text 423-946-3784 .
Once everything is finalized, we will send you an invoice which will have online CC option. (3% CC fee)
Make checks payable to The Goose Chase
Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604
Race Demographics
A little about us…
Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director. During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community. While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races. In 2013, Karen took a leap of faith and began The Goose Chase. Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.
Being a “small business”, we understand the constraints on budgets but we have to continue to advertise and market our businesses. We hope this will help. We have bigger packages but these (we think) will do the trick for smaller businesses. Last year, we hosted over 12,000 runners, walkers, volunteers and cheering fans. Event marketing is a great way to engage with the community and spread your business message. We would be grateful to partner with you on one or multiple events. With multiple events, we can package them to together to get you a bigger discount.
If you have any questions, feel free to call Karen at 423-946-3784 or karenhubbs1@gmail.com.
Thank you for your interest in event marketing. We are truly appreciative and would love to partner with you.
We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.