Adventure Challenge 2025 Sponsorship Packet

Northeast Tennessee
Event Date: July 1 – November 1, 2025
Website: Appalachian Highland Adventure Challenge OR Chase The Falls
Contact: Karen Hubbs 423.946.0519

✨ About the Challenges

🌊 Chase The Falls 🌲
Lace up your hiking boots and hit the trail in our Chase The Falls adventure challenge! This self-paced journey invites you to explore some of the most stunning waterfalls across Northeast Tennessee and Western North Carolina. Whether you’re chasing cascading giants or hidden gems, each stop is a chance to reconnect with nature, take epic photos, and check another waterfall off your list.

Track your hikes, share your waterfall selfies, and earn your official completion badge when you’ve conquered them all! It’s time to explore, one waterfall at a time.

Explore the Peaks. Conquer the Towers.
The Appalachian Highland Adventure Challenge is your invitation to hike some of the most scenic and historic fire towers across Northeast Tennessee and Western North Carolina. From panoramic mountaintop views to hidden forest gems, this challenge will take you on a self-guided journey through the Appalachian Highlands—one tower at a time. Log your hikes, share your photos, and earn brag-worthy rewards along the way. Lace up your boots and start chasing summits!

Sponsorship Opportunities

We offer three great sponsorship levels designed to fit a variety of business sizes and goals.

🏆 $3,000 Presenting Sponsor

“Presented by [Your Business Name]” – Lead the Charge Toward Better Health

This exclusive title sponsor spot puts your brand front and center as the face of the challenge.

🥇 Premier Branding

• “_______ Challenge presented by [Business Name]” on all materials. (you can choose the waterfall Challenge – Chase The Falls or fire tower challenge – Appalachian Adventure Challenge)

• Logo top placement on:

  • Digital bibs

  • Completion badges

  • Participant emails

  • Event signup page

  • Social media graphics

• Exclusive banner placement on The Goose Chase event website during the challenge

📢 Premium Promotion

• 5 dedicated social media posts (pre, during, and post-challenge)

• Facebook + Instagram stories with swipe-up link or tag

• Featured video message or spotlight shared on socials and via email

• Option to co-host a giveaway or live check-in

📬 Email & Text Visibility

• Featured segment in our kickoff email (12,000+ subscribers)

• Your business included in all participant communications

• Logo or message in participant texts

🎁 Participant Engagement

• Include a special offer, coupon, or sample in all digital welcome packets

• Option to provide branded prizes or gear

• Recognition in any post-event recap shared publicly

💡 Community Impact

• Your sponsorship helps provide free or discounted entries to underserved individuals

• You’re the lead champion for promoting health and connection in our region

🥾 “Step Up Sponsor” Sponsor Package ($1,000)

Sponsorship Includes:

✅ Business Logo Placement

• On digital marketing materials (emails, social media graphics, website challenge page)

• In our weekly challenge update emails to participants

✅ Social Media Recognition

• 3 sponsored posts: Pre-challenge shoutout, mid-challenge spotlight, and post-challenge thank you

• Instagram/Facebook story mention + link

• Option to provide a short promo video or message to be shared

✅ Email Newsletter Feature

• Highlighted in a newsletter (12,000+ subscribers) as an official sponsor

• Opportunity to include a custom offer or discount code

✅ Direct-to-Participant Engagement

• Option to include a coupon, flyer, or branded item in the participant welcome email

• Mention in participant text reminders

✅ Your Brand = Community Impact

• Recognition as a supporter of health, wellness, and community engagement

• Your sponsorship helps cover participant swag (shirts, bibs, badges), challenge prizes, and free entry for under-resourced participants

Optional Add-On ($250):
Sponsor a prize giveaway and be tagged in the winner announcement!

👟 $500 “Stride Sponsor” Package

A great option for businesses wanting to walk alongside our community—literally!

Sponsorship Includes:

✅ Logo Placement

• On digital bib and completion badge

• On the event signup page

• Included in 1 email to participants

✅ Social Media Recognition

• 1 dedicated post thanking your business as a sponsor

• Instagram/Facebook story tag during the challenge

✅ Newsletter Shoutout

• Mention in 1 email newsletter to our 12,000+ subscribers

✅ Branded Engagement

• Option to include a coupon, promo code, or small offer in welcome email

✅ Community Impact

• Supports participant swag, challenge prizes, and free entries for those in need

• Your brand is tied to wellness, positivity, and connection

🚶‍♀️ $250 “Pace Partner” Package

Perfect for businesses wanting to make a local impact on a smaller scale.

Sponsorship Includes:

✅ Logo Placement

• On digital completion badge

• On event signup page under “Community Sponsors”

✅ Social Media Recognition

• 1 shared sponsor thank-you post on Facebook & Instagram

• Optional story tag during the challenge

✅ Branded Offer

• Include a coupon code, discount, or message in participant welcome email

✅ Community Support

• Helps fund participant swag and prizes

• Your brand supports wellness and fun in Northeast Tennessee!

👣 $100 “Supporter Sponsor” Package

A small step that helps us go the distance.

Sponsorship Includes:

✅ Name or Logo Placement

• Listed on the event signup page under “Community Supporters”

• Included in one social media thank-you graphic with other $100-level sponsors

✅ Branded Mention

• Option to include a small promo code or message in the welcome email

✅ Feel-Good Impact

• Your support helps cover participant swag and makes the challenge more accessible to everyone!

Social Media

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option.

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

• Sorcerer’s Sprint – August 9, 2025
• Yellow Brick Road 5k (Creekside Behavioral Health) –September 20, 2025
• Bluegrass Half Marathon – September 28, 2025
• The Sophisticated Goose Consignment Fall Sale – September 30- October 5, 2025
• Haunted Half Marathon – October 26, 2025
• Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 26, 2025
• The S’mores Run Johnson City – November 1, 2025
• The S’mores Run Knoxville – November 2, 2025
• Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 28, 2025
• Jingle 5k – December 2025

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

***Sponsorships available for these events as well.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles