✨ About the Club
The East Tennessee Walking Club has grown into one of the region’s most active wellness communities, connecting local residents through weekly walks, fitness challenges, community events, and healthy lifestyle experiences. Through our Walking Club, The Goose Chase Challenge App, Community Spotlight program, newsletter, social media channels, and race events, sponsors have the opportunity to engage with thousands of health-conscious individuals year-round.
Sponsorship Opportunities
We offer sponsorship levels designed to fit a variety of business sizes and goals.
WELLNESS CHAMPION — $5,000 (Limited Availability)
Perfect for healthcare providers, fitness facilities, wellness professionals, and businesses promoting healthy lifestyles.
Includes:
- Category exclusivity
- Quarterly Community Spotlight feature
- Featured placement in newsletter
- Recognition in Goose Chase Goals App challenges
- One sponsored wellness workshop
- Vendor presence at two Walking Club events
- Social media recognition throughout the year
- Opportunity to provide member discounts and special offers
COMMUNITY ACTIVATION PARTNER – $2,500
Bring your business directly to our audience through unique experiences.
Includes:
- One custom community activation event
- Event planning and coordination
- Event promotion through Goose Chase marketing channels
- Social media promotion
- Newsletter promotion
- Event photography
- Community Spotlight feature
Event Ideas:
- Walk & Wine
- Walk & Coffee
- Walk & Brunch
- Walk & Shop
- Walk & Stretch
- Walk & Paint
- Healthy Happy Hour
- Puppy Walk
- Ladies Night Out
- Wellness Block Party
- Sunset Walk Series
Additional activation events available for $750 each.
CORPORATE WELLNESS PARTNER – $3,500
Designed for businesses wanting to engage employees while supporting community wellness.
Includes:
- Custom employee walking challenge
- Company leaderboard within Goose Chase Goals
- Community Spotlight feature
- Wellness event or lunch-and-learn opportunity
- Employee participation incentives
- Newsletter recognition
- Social media promotion
Perfect for:
- Banks
- Manufacturers
- Healthcare providers
- Professional offices
- Community-focused employers
CHALLENGE SPONSOR – $1,500
Sponsor a featured challenge within the Goose Chase Goals App.
Includes:
- Naming rights to challenge
- App branding and recognition
- Newsletter feature
- Social media promotion
- Push notification recognition
- Sponsor logo on challenge materials
Examples:
- Summer Step Challenge
- USA 250 Challenge
- Fall Fitness Challenge
- Holiday Hustle Challenge
WALKING GROUP LOCATION SPONSOR – $1,000
Sponsor a specific Walking Club location.
Includes:
- Recognition on location schedule graphics
- Social media mentions
- Walking Club webpage recognition
- Opportunity to provide participant offers and promotions
- Presence at location-specific events
Examples:
- Founders Park Walking Club
- Tweetsie Trail Walking Club
- Warriors Path Walking Club
- Jonesborough Walking Club
COMMUNITY SPOTLIGHT PARTNER – $1,200 ANNUALLY
Become part of our storytelling platform highlighting local businesses, organizations, and community leaders.
Includes:
- Four dedicated Community Spotlight features annually
- Newsletter placement
- Social media promotion
- Website recognition
WALKING CLUB BOOSTER – $500
An affordable way for small businesses to support community wellness.
Includes:
- Social media feature
- Newsletter mention
- Walking Club Facebook Group recognition
- Inclusion in sponsor appreciation graphics
WHY PARTNER WITH GOOSE CHASE?
Year-Round Visibility
Unlike a one-day event, our sponsors connect with participants throughout the year.
Multiple Touchpoints
- Walking Club
- Goose Chase Goals App
- Community Spotlights
- Newsletter
- Social Media
- Wellness Events
- Race Participants
Community Connection
Our audience isn’t just made up of runners. It’s families, professionals, retirees, walkers, volunteers, and community-minded individuals who actively support local businesses.
Audience Reach
- 10,000+ annual event participants
- 13,000+ newsletter subscribers
- 15,000+ social media followers
- Growing Walking Club community across Northeast Tennessee and Southwest Virginia
Together, we’re building a healthier, more connected community—one step at a time. 🦆💛
Thank you for your interest in event marketing. We are truly appreciative and would love to partner with you.
We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.
Once everything is finalized, we will send you an invoice which will have online CC option.
Make checks payable to The Goose Chase
Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604
A little about us…
Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director. During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community. While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races. In 2013, Karen took a leap of faith and began The Goose Chase. Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.
Upcoming Schedule
- Shamrock Shuffle- March 7, 2026
- Music & Miles- April 25, 2026
- May the Fourth Be With You- May 4, 2026
- Sorcerer’s Sprint – August 1, 2026
- Appalachian Fair 5k- August 21, 2026
- Bluegrass Half Marathon – September 27, 2026
- Haunted Half Marathon – October 31, 2026
- Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 25, 2026
- The S’mores Run Johnson City – November 7, 2026
- The S’mores Run Townsend- November 14, 2026
- Johnson City Turkey Trot (Up & At ‘Em, Inc.) – November 27, 2026
- Jingle 5k – December 10, 2026
- Santa Hustle- December 19, 2026
*Unless noted, the above events are races created for the community by The Goose Chase.
** Events in bold a part of the Tri-Fecta series, a three part half marathon series.
***Sponsorships available for these events as well.