2024 Walking Sponsorship Packages

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

The Tri-Cities Walking Challenge came from a conversation with several from a Turkey Trot meeting.  Commissioner Jenny Brock and others said, “we need to create a walking challenge” and from there the ideas began flowing.  What started as an idea quickly expanded to a regional activity that is meeting the needs of many in our community.

Currently, we have over 50 teams with 2-6 team members per a team that have walked over 12,000 miles.  Each team’s goal is to achieve 2,024 miles as a group.  We thought the team approach would help all ability levels to reach their goal.  In addition, we have 12 walking ambassadors with weekly group walks throughout Northeast Tennessee.  We average over 400 website views for the challenge. We have over 440 members on the Tri-Cities Walking Challenge Facebook group.   Each day, the Facebook group becomes flooded with testimonials, photos and progress reports.

Lives are changing in big ways through this walking challenges.


“So super proud of Holly Milhorn! She has been joining us in Downtown Elizabethton for our weekly walks on Tuesdays and signed up and completed her 1st 5k” – Jeannie S.



“I completed my first 5k!! ☘️💚 I’m so thankful to The Goose Chase getting me out of my comfort zone! This is definitely the first of many!” – Laken C.



“The sunset squad did over 2 miles tonight!! So proud of everyone ✨🫶🏻☀️😁 join us next Monday for some more fun!!!” – Jess W.




Receive 15% OFF if paid by March 31, 2024

YES!  I am want to work with The Goose Chase.  Please complete the following and someone from our group will contact you shortly.  For a quicker response, call or text 423-946-3784 .

Walking Challenge Sponsor Levels
15% Discount On Sponsorships paid by April 1, 2024
PLEASE SEND HIGH RES. LOGO TO info@thegoosechase.org.

Once everything is finalized, we will send you an invoice which will have online CC option. (3% CC fee)

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

In 2023…

We had 9,357 participants and ran/walked 35,335 miles

Consider sponsoring one (or more) of our races and receive additional discounts

Upcoming Schedule

  • Yellow Brick Road 5k (Creekside Behavioral Health) – April 13, 2024
  • The Sophisticated Goose Consignment Spring Sale – April 14-21, 2024
  • May the Fourth Be With You 4k – May 4, 2024
  • Music & Miles Half Marathon – May 11, 2024
  • Sorcerer’s Sprint – July 27, 2024
  • The Sophisticated Goose Consignment Fall Sale – September
  • Bluegrass Half Marathon – September 29, 2024
  • Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 20, 2024
  • Haunted Half Marathon – October 26, 2024
  • The Smores Run Johnson City – November 2, 2024
  • The Smores Run Knoxville – November 3, 2024
  • Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 28, 2024
  • Jingle 5k – December 2024

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

Race Demographics