fbpx
+423 946 0519
info@thegoosechase.org
Product has been added to your cart.

Newsletter & Social Media 2025 Sponsorship Packet

Reach Thousands of Engaged Runners and Walkers Every Month!


With over 18,500 subscribers and a 32.4% open rate, our newsletter delivers your brand directly into the inboxes of a passionate, active, and loyal audience. Our readers don’t just open—they click, engage, and show up to events across the region. Whether you’re looking to boost brand awareness, increase website traffic, or promote a product or service, our sponsorship opportunities put your business front and center with a highly targeted, fitness-focused community. Don’t miss the chance to grow your reach and support a thriving network of runners and walkers!

📊 Audience Snapshot

  • Participants: 500+ runners, walkers, and spectators

  • Demographics: Ages 18–65+, with a majority in the 25–54 range

  • Community: Strong presence from local businesses, running clubs, and regional visitors

  • Social Reach: 15,000+ email subscribers | 10,000+ social media followers | Website traffic leading up to race day

  • Media Coverage: Local press, community calendars, running sites, and social media influencers

💼 Sponsorship Opportunities

We offer multiple levels to help your business connect with an active, loyal, and engaged audience:

One-Time (Monthly) Sponsorship: 

Sponsorship Type Suggested Rate
Basic Placement (logo + short blurb) $150–$300
Featured Sponsor (top placement, longer description, image, link) $300–$600
Exclusive Sponsor (only sponsor featured in that issue) $500–$750

Yearlong Sponsorship Package:

Offer value + savings for committing annually (ideal for sponsors who want consistent exposure):

Package Type Suggested Rate
Basic (1x/month for 12 months) $1,200–$2,400
Featured (1x/month, premium placement) $3,000–$5,000
Exclusive (sponsor multiple issues/year + social media + event booth) $6,000–$10,000+

Optional Add-ons for Higher Tiers:

  • Social media posts (bundle reach: 10K+)

  • Product placement in events or photos

  • Newsletter header banner

  • Event booth/presence

📲 CONTENT FORMATS TO OFFER

  1. Stories (Instagram/Facebook)

    • Monthly: 2–4 branded story frames per month

    • Yearly: Priority for story takeovers or monthly brand features

    • Ideas:

      • “Sponsor Spotlight” stories

      • Polls or quizzes about the sponsor’s product

      • Behind-the-scenes tagged content

  2. Product Placement

    • Monthly: Photo or carousel post with their product featured (e.g., a runner holding a sponsor’s drink)

    • Yearly: Product integration in race kits or challenge swag, included in promo images

    • Ideas:

      • “What’s in your race bag?” post

      • Merch try-on hauls with sponsor shout-outs

  3. Reels/Video Content

    • Monthly: 1 sponsored reel (event recap or promo) with branding

    • Yearly: Feature in seasonal event videos or series (“Why We Run” style clips)

    • Ideas:

      • Sponsored challenge wrap-ups

      • “Fueling for the 5K” sponsored by a nutrition brand

  4. Static Posts

    • Monthly: One branded post with CTA

    • Yearly: Logo in race promo graphics or monthly themes (like challenge announcements)

  5. Giveaways & Collaborations

    • Monthly: Sponsor provides prize; you promote via post & story

    • Yearly: Quarterly or seasonal giveaway partnership

🟧 THE GOOSE CHASE MEDIA KIT

Sponsor Our Social Media & Join the Chase!

Welcome to The Goose Chase—where fun runs wild and visibility soars. With over 10,000+ followers across platforms, 12,000+ newsletter subscribers, and a passionate, fitness-focused community, our events are the perfect platform for your brand.

🎯 OUR REACH

  • Instagram + Facebook: 12,000+ followers

  • Newsletter Subscribers: 18,000+ (32% open rate)

  • TikTok: 500+ and growing

  • YouTube: Race highlight videos and interviews.  Growing platform.

📣 SPONSORSHIP OPPORTUNITIES

🟠 Monthly Social Sponsor — $500/month

  • 1 branded reel or static post

  • 3 branded Instagram/Facebook stories

  • Logo shoutout in monthly newsletter

  • Option to include product in giveaways or race bags

  • Priority tagging in major event posts

🔵 Yearly Social Partner — $5,000/year

  • Monthly post & story inclusion (12 reels/posts + 36 stories/year)

  • Logo on race shirts, websites, and print materials

  • Quarterly giveaway or product spotlight

  • Co-branded event reel or behind-the-scenes video

  • Optional influencer collab with Run423 Ambassadors

  • Booth space at up to 2 events of your choice

🎥 CONTENT FORMATS

  • Reels: Energetic race footage, challenge promos, community highlights

  • Stories: Real-time race day tags, polls, and interactive sponsor moments

  • Giveaways: Sponsor-branded bundles tied to race registrations

  • Posts: Product features, sponsor spotlights, race kit sneak peeks

  • Videos: Co-branded wrap-ups, training tips, or runner spotlights

🛍 PAST BRAND PARTNERS

Chick-fil-A, Publix, Stretchzone, and dozens of local businesses across Northeast TN.

📩 LET’S PARTNER

Email: Info@TheGooseChase.org
Phone: 423-946-0519
Instagram: @The_Goose_Chase
Facebook: The Goose Chase Events

📣 Why Sponsor?

  • Boost your brand visibility among a loyal, health-conscious audience

  • Show your commitment to local health, wellness, and community spirit

  • Reach a wide network through digital, in-person, and word-of-mouth exposure

  • Join an established, respected event with 16 years of community trust

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option.

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

  • Sorcerer’s Sprint – August 9, 2025
  • Yellow Brick Road 5k (Creekside Behavioral Health) –September 20, 2025
  • Bluegrass Half Marathon – September 28, 2025
  • The Sophisticated Goose Consignment Fall Sale – September 30- October 5, 2025
  • Haunted Half Marathon – October 26, 2025
  • Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 26, 2025
  • The S’mores Run Johnson City – November 1, 2025
  • The S’mores Run Knoxville – November 2, 2025
  • Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 28, 2025
  • Jingle 5k – December 2025

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

***Sponsorships available for these events as well.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles

keyboard_arrow_up