The S’mores Run 2025 Sponsorship Packet

Johnson City, Tennessee
Event Date: November 1, 2025
Website: The S’mores Run, Johnson City
Contact: Karen Hubbs 423.946.0519

Knoxville, Tennessee
Event Date: November 2, 2025
Website: The S’mores Run, Knoxville
Contact: Karen Hubbs 423.946.0519

Be Part of the Sweetest Race in Town!

The S’mores Run isn’t just a race — it’s a celebration of community, fun, and, of course, marshmallow-filled memories! Whether you join us in Knoxville, Johnson City or both, The S’mores Run is always a treat. With hundreds of energetic participants, families, and local supporters joining us for a chocolatey-good time, this is your chance to align your brand with a beloved, feel-good event. Whether you’re looking to boost visibility, connect with health-conscious families, or simply support a great cause, we’d love to partner with you!

📊 Audience Snapshot

• Participants: 500+ runners, walkers, and spectators

• Demographics: Ages 18–65+, with a majority in the 25–54 range

• Community: Strong presence from local businesses, running clubs, and regional visitors

• Social Reach: 15,000+ email subscribers | 10,000+ social media followers | Website traffic leading up to race day

• Media Coverage: Local press, community calendars, running sites, and social media influencers

🍫 Sponsorship Levels – The S’mores Run 

We offer multiple levels to help your business connect with an active, loyal, and engaged audience:

⭐ Presenting Sponsor – $5,000 (Limited to one)

“The S’mores Run – Johnson City presented by [Your Business Name]”

“The S’mores Run – Knoxville presented by [Your Business Name]”
Get top billing and maximum exposure as our lead event partner.  Want to sponsor both location?  Combination discount is available.

• Your logo integrated into the event logo

• “Presented by” title on all promotional materials

• Prime logo placement on participant shirts (largest size)

• Top placement on event website, signage, and banners

• Dedicated social media post announcing your partnership

• Featured logo on digital race bibs and finisher certificates

• 10 complimentary race entries

• Opportunity to speak or hand out awards on race day

• Premier booth space at event

• Featured in newsletter to 12,000+ subscribers

🔥 Campfire Sponsor – $2,500

Top-tier visibility for your brand

• Logo on participant shirts (largest size & top placement)

• Premier booth space at event

• Tagged mentions on all social media platforms

• Logo on all digital/print marketing & event banners

• Opportunity to include item in race packets

• 6 complimentary race entries

• Featured in newsletter to 12,000+ subscribers

🍪 Graham Cracker Sponsor – $1,000

Delicious exposure for your business

• Logo on participant shirts (medium size)
• Booth space at event
• Social media shoutouts
• Logo on event signage and website
• 4 complimentary race entries
• Mention in race-day announcements

🍫 Chocolate Sponsor – $500

Sweet and simple way to support

• Logo on participant shirts (small size)

• Name/logo listed on website

• 2 complimentary race entries

• Social media mention

🧁 Marshmallow Mile Marker – $250

Support with a smile

• Name/logo on a mile marker sign (limited to four)

• Social media thank-you

• 1 complimentary race entry

• Discounted vendor booth add-on available ($50)

🎁 Additional Add-Ons (Optional)

• Medal Sponsor: $3,000 (10×10 space included)
• Bib Sponsor: $1,000 (10×10 space included)
• Vendor Booth Only: $250 (10×10 space)
• Banner Placement (Provided by Sponsor): $100
• Service Provider (Massages, Chiropractic, PT. etc…): $100
• Swag Bag Insert Only: $100

🧃 In-Kind Sponsorships

In-kind contributions such as water, snacks, signage, printing, raffle prizes, or photography are greatly appreciated and come with sponsorship perks based on value. Let’s work together!

Social Media

📣 Why Sponsor?

• Boost your brand visibility among a loyal, health-conscious audience

• Show your commitment to local health, wellness, and community spirit

• Reach a wide network through digital, in-person, and word-of-mouth exposure

• Join an established, respected event with 16 years of community trust

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option.

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

• Sorcerer’s Sprint – August 9, 2025
• Yellow Brick Road 5k (Creekside Behavioral Health) –September 20, 2025
• Bluegrass Half Marathon – September 28, 2025
• The Sophisticated Goose Consignment Fall Sale – September 30- October 5, 2025
• Haunted Half Marathon – October 26, 2025
• Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 26, 2025
• The S’mores Run Johnson City – November 1, 2025
• The S’mores Run Knoxville – November 2, 2025
• Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 28, 2025
• Jingle 5k – December 2025

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

***Sponsorships available for these events as well.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles