Bluegrass Half Marathon 2025 Sponsorship Packet

Johnson City, Tennessee
Event Date: September 28, 2025
Website: Bluegrass Half Marathon
Contact: Karen Hubbs 423.946.0519

🏅 Event Overview

The Bluegrass Half Marathon returns for its 16th annual running—a cornerstone of the East Tennessee race calendar and a favorite in the regional running community. Known for its scenic course and exceptional organization, this race welcomes hundreds of runners to experience the charm of Johnson City’s most iconic areas.

• 13.1 miles of rolling beauty through the city

• Attracts competitive runners, casual participants, and local families

• Community celebration with a strong social and fitness mission

• Hosted in a city that embraces endurance events and local partnerships

📊 Audience Snapshot

• Participants: 500+ runners, walkers, and spectators

• Demographics: Ages 18–65+, with a majority in the 25–54 range

• Community: Strong presence from local businesses, running clubs, and regional visitors

• Social Reach: 15,000+ email subscribers | 10,000+ social media followers | Website traffic leading up to race day

• Media Coverage: Local press, community calendars, running sites, and social media influencers

💼 Sponsorship Opportunities

We offer multiple levels to help your business connect with an active, loyal, and engaged audience:

🥇Presenting Sponsor — $5,000 (1 Available)

“Bluegrass Half Marathon Presented by [Your Business]”

• Exclusive naming rights on all event branding
• Premium logo placement on race shirts, signage, banners, website
• Verbal acknowledgment throughout race day
• Dedicated social media features
• Prime vendor booth location
• Opportunity to speak at start line
• 10 complimentary race entries
• Inclusion in all press releases and paid digital promotions
• Exclusive option to add branded course mile markers

🥈 Silver Sponsor — $2,500

• Logo on shirts, finish line banners, and website

• Shoutouts on social media (3 posts minimum)

• Vendor space at the event

• 6 race entries

• Logo on official race emails

• Inclusion in race bag items

🥉Rhythm Mile Marker Sponsor — $1,000

• Logo on one mile marker sign (exclusive per mile) & showcased on our map

• Medium logo on event shirt (back)

• Logo on website

• Social media shout-outs (minimum 2)

• 10×10 booth space in Post Race area

• Name listed on printed event materials

• 4 complimentary race entries

🎽 Bronze Sponsor – $500

• Name (text only) on shirts

• 2 race entries

• Website listing

• Race bag promo item inclusion

• Discounted vendor booth add-on available ($50)

🛍 Small Business Supporter – $300 

Perfect for small, local businesses!

• Name listed on event shirt and on website

• Featured in a “Support Local” spotlight on social media

• Opportunity to provide swag for gift bags

• Mention in event email blast

• 1 complimentary race entries

• Discounted vendor booth add-on available ($50)

🎁 Additional Add-Ons (Optional)

• Medal Sponsor: $3,000 (10×10 space included)
• Bib Sponsor: $1,000 (10×10 space included)
• Vendor Booth Only: $250 (10×10 space)
• Banner Placement (Provided by Sponsor): $100
• Service Provider (Massages, Chiropractic, PT. etc…): $100
• Swag Bag Insert Only: $100

🧃 In-Kind Sponsorships

In-kind contributions such as water, snacks, signage, printing, raffle prizes, or photography are greatly appreciated and come with sponsorship perks based on value. Let’s work together!

Social Media

📣 Why Sponsor?

• Boost your brand visibility among a loyal, health-conscious audience

• Show your commitment to local health, wellness, and community spirit

• Reach a wide network through digital, in-person, and word-of-mouth exposure

• Join an established, respected event with 16 years of community trust

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option.

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

• Sorcerer’s Sprint – August 9, 2025
• Yellow Brick Road 5k (Creekside Behavioral Health) –September 20, 2025
• Bluegrass Half Marathon – September 28, 2025
• The Sophisticated Goose Consignment Fall Sale – September 30- October 5, 2025
• Haunted Half Marathon – October 26, 2025
• Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 26, 2025
• The S’mores Run Johnson City – November 1, 2025
• The S’mores Run Knoxville – November 2, 2025
• Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 28, 2025
• Jingle 5k – December 2025

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

***Sponsorships available for these events as well.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles