A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

• Sorcerer’s Sprint – August 9, 2025
• Glow Run 5k (Ballad Health) – August 30, 2025
• Yellow Brick Road 5k (Creekside Behavioral Health) – September 20, 2025
• Bluegrass Half Marathon – September 28, 2025
• The Sophisticated Goose Consignment Fall Sale – September 30 – October 5, 2025
• Haunted Half Marathon – October 25, 2025
• Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 26, 2025
• The S’mores Run Johnson City – November 1, 2025
• The S’mores Run Knoxville – November 2, 2025
• 20th Anniversary Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 27, 2025
• Jingle 5k – December 11, 2025

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles

Golden Goose Club Sponsorship Opportunities

Golden Goose PRIME — Year-Long Sponsor

Investment: $500 Monthly or $5,000 Annually per business

Let your business be everywhere—every race, every email, every social post. The Golden Goose Club is open to any business ready to fly high with us all year.

What’s Included:

1. Branding Across All Events (In-Person + Virtual)

• Logo featured on all participant shirts throughout the year

• Business name/logo on our sponsor banners at every event

• Logo included on all digital bibs, completion badges, and challenge packets

2. Year-Round Media Exposure

• Monthly sponsor shoutout on social media (FB, IG, TikTok)

• Inclusion in every email newsletter (18,000+ subscribers, 32.4% open rate)

• 1 featured “Sponsor Spotlight” post per year (video or photo + business highlight)

• Name/logo on The Goose Chase website and challenge portals

3. On-Site & Community Presence

• Invitation to set up a booth/table at major in-person events (Turkey Trot, Haunted Half, S’mores Run, etc.)

• Opportunities to include coupons or promos in virtual and race packets

• Recognition in post-event recaps and winner shoutouts

Optional Add-On:
Want extra visibility? Add $1,000 to be included on specialty swag (water bottles, hats, bandanas, etc.).

Golden Goose ELITE — Year-Long Sponsor
Investment: $1,000 Monthly or $10,000 annually per business
This is for businesses that want top-tier exposure, access, and impact across everything The Goose Chase does.

• Top-tier logo placement on all event shirts, banners, and digital materials that are events owned by The Goose Chase
• Exclusive “Elite Sponsor” section on shirts and signage
• Priority logo size and positioning across digital and print assets
• Event “Presenting Sponsors” will be placed accordingly and Golden Goose Club members will be higher than general event sponsors

• Bi-monthly dedicated social media posts (instead of monthly)
• Two custom “Sponsor Spotlight” features per year (video + story style)
• Opportunity to co-host an Instagram giveaway or reel with The Goose Chase
• Custom “Presented by” tag on one major event or challenge (first-come, first-served)

• Booth/table access at all in-person events with prime placement
• Logo on finisher medals, bibs, or medals packaging (as space allows and does not interfere with event specific “presenting sponsors”)
• Opportunity to speak at or help present awards during major races (Bluegrass Half, Haunted Half, etc.)

• Logo with click-through link in all newsletters
• Featured in one paid social media ad campaign per year
• Option to be listed in any press releases or PR pushes we do

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option. (3% fee will be applied to CC payments)

Monthly payments will be scheduled for the first week of each month or scheduled monthly at the time of agreement

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604