🐾 “Paws & Pavement” Sponsorship Package

Perfect for businesses who love dogs and want to connect with active pet owners at our events.

Northeast Tennessee
Event Date: 2026 Season
Website: Schedule
Contact: Karen Hubbs 423.946.0519

Calling All Dog-Loving Businesses!
At The Goose Chase, we believe every wagging tail deserves a place at the party and so do the businesses that love them! Our dog-friendly events draw thousands of active participants (and their pups), making them the perfect opportunity to showcase your pet-focused brand. Whether you’re a pet store, groomer, vet, or just someone who adores dogs, our sponsorship packages offer creative ways to connect with your community through branded giveaways, photo ops, hydration stations, and more. Join our pack and let’s make tails wag together!

📊 Audience Snapshot

• Participants: 500+ runners, walkers, and spectators

• Demographics: Ages 18–65+, with a majority in the 25–54 range

• Community: Strong presence from local businesses, running clubs, and regional visitors

• Social Reach: 15,000+ email subscribers | 10,000+ social media followers | Website traffic leading up to race day

• Media Coverage: Local press, community calendars, running sites, and social media influencers

Sponsorship Levels – For The Love Of Our Furry Friends.

We offer multiple levels to help your business connect with an active, loyal, and engaged audience:

🐾 Leader of the Pack

$4,000 Investment

🎪 What Your Business Will Receive:

1. Branded Tent Area

• A branded 10×10 tent set up at all major Goose Chase events where dogs are welcome

• Goose Chase branding + your banner prominently displayed

• Designated as the Official Pet Sponsor

2. Product Giveaway Placement

• Logo placement on 500 custom dog bandanas 

• Table space to hand out samples, coupons, or treats

3. Premium Exposure

• Name/logo on the Goose Chase website under “Partners Who Love Dogs”

• Recognition in 2 dedicated social media posts per event + tagged in dog-related posts

• Mention in monthly newsletter with a spotlight section for pet-related sponsors

• Shoutout during pre/post-race announcements when we highlight our “pet partners”

4. Option Add-Ons (included):

• Opportunity to co-sponsor a “Furry Friend Fun Zone” at selected events

• Option to sponsor a dog photo booth or “Best Dog Costume Contest” at themed races

• First option on future dog-specific event opportunities or digital promotions (like a dog-lovers’ newsletter or FB group)

🐾 “Tail Wagger” Sponsorship

$1,000 Investment
Perfect for businesses that want to support active dog-loving families while gaining brand exposure at Goose Chase events!

🐶 What They Get:

1. Shared Tent Branding

• Inclusion on a custom “Pet Zone” banner displayed at all dog-friendly races

• Optional: Small branded flag/sign or tabletop sign on your existing Goose Chase tent

2. Branded Giveaway

• Logo on 250–300 dog bandanas

• Option to provide treats or coupons to include in race packets or giveaway baskets

3. Social Media Love

• 1 dedicated pet-themed social media post tagging the sponsor

• Included in 1 event recap post featuring pets and their owners

• Name listed in Instagram “Pet Sponsors” highlight

4. Email + Web

• Business name and logo included in 1 monthly newsletter (Paws Spotlight)

• Listed on the Goose Chase website under “Community Pet Partners”

5. Optional Add-Ons (if you want to include them):

• Opportunity to sponsor “Dog of the Race” award—winner gets a prize + social media spotlight

🦴 “Good Dog” Sponsorship

$500 Investment
An easy entry-level option for businesses who love pets and want to be part of the Goose Chase pack.

🐾 What They Get:

1. Recognition at Events

• Name/logo on a shared “Pet Partners” banner displayed at the Goose Chase tent

• Business card, flyer, or coupon included in race packet or pet swag giveaway

2. Social Media Shoutout

• 1 Instagram/Facebook post featuring their business + a pet pic from the event

• Tag included in “Thank You to Our Pet Sponsors” carousel or story

3. Website + Newsletter Mention

• Logo listed under “Pet Partners” section on The Goose Chase website

• Shoutout in our monthly newsletter in a “We Heart Pet Sponsors” section

4. Optional Add-On:

• Can donate a prize for “Best Dog Costume” or “Dog of the Race” and be named as the sponsor

🐾 “Pup Supporter” Sponsorship

$250 Investment
Perfect for small pet businesses or individuals who want to show their love for furry friends at Goose Chase events.

🦴 What You Get:

1. Public Recognition

• Name listed on a shared “Pet Supporters” poster at the Goose Chase tent

2. Social Media Mention

• Included in a group social media shoutout (“Meet our Pup Supporters!”) with logo or pet pic

3. Website Acknowledgment

• Name/logo listed on The Goose Chase website under “Pup Supporters”

4. Feel-Good Add-On

• Sponsor a “Water Bowl Station” at the event with a cute “Hydration Provided By…” sign

🎁 Additional Add-Ons (Optional)

• Medal Sponsor: $3,000 (10×10 space included)
• Bib Sponsor: $1,000 (10×10 space included)
• Vendor Booth Only: $250 (10×10 space)
• Banner Placement (Provided by Sponsor): $100
• Service Provider (Massages, Chiropractic, PT. etc…): $100
• Swag Bag Insert Only: $100

🧃 In-Kind Sponsorships

In-kind contributions such as water, snacks, signage, printing, raffle prizes, or photography are greatly appreciated and come with sponsorship perks based on value. Let’s work together!

Social Media

📣 Why Sponsor?

• Boost your brand visibility among a loyal, health-conscious audience

• Show your commitment to local health, wellness, and community spirit

• Reach a wide network through digital, in-person, and word-of-mouth exposure

• Join an established, respected event with 16 years of community trust

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option.

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

• Shamrock Shuffle- March 7, 2026
• Music & Miles- April 25, 2026
• May the Fourth Be With You- May 4, 2026
• Sorcerer’s Sprint – August 1, 2026
• Appalachian Fair 5k- August 21, 2026
• Bluegrass Half Marathon – September 27, 2026
• Haunted Half Marathon – October 31, 2026
• Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 25, 2026
• The S’mores Run Johnson City – November 7, 2026
• The S’mores Run Townsend- November 14, 2026
• Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 27, 2026
• Jingle 5k – December 10, 2026
• Santa Hustle- December 19, 2026

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

***Sponsorships available for these events as well.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles