Jingle 5k 2025 Sponsorship Packet

Johnson City, Tennessee
Event Date: December 11, 2025
Website: Jingle 5k
Contact: Karen Hubbs 423.946.0519

December 11, 2025 – Johnson City, TN | A Festive Evening 5K through the Holiday Lights

Overview:
Join us for the most magical night run of the season! The Jingle 5K is a festive, family-friendly event through downtown Johnson City, where thousands of runners and walkers jingle all the way under the glow of holiday lights. Your sponsorship not only supports health and community engagement—it connects your brand with holiday joy!

📊 Audience Snapshot

• Participants: 500+ runners, walkers, and spectators

• Demographics: Ages 18–65+, with a majority in the 25–54 range

• Community: Strong presence from local businesses, running clubs, and regional visitors

• Social Reach: 15,000+ email subscribers | 10,000+ social media followers | Website traffic leading up to race day

• Media Coverage: Local press, community calendars, running sites, and social media influencers

🎄 JINGLE 5K SPONSORSHIP OPPORTUNITIES

We offer multiple levels to help your business connect with an active, loyal, and engaged audience:

🎅 Presenting Sponsor – “Santa’s Sleigh” – $5,000

Limit: 1 Sponsor – Top-tier visibility!

Includes:

• Name/logo in event title: “Jingle 5K presented by [Your Business]”

• Logo on race bib, t-shirts, website, emails, and social media

• Prime logo placement on start/finish arch and welcome banner

• Custom 10×10 booth space with power access

• Option to provide branded giveaway in race bags

• Opportunity to make pre-race remarks

• 8 complimentary race entries

• Spotlight feature in participant email (18,000+ subscribers)

• Instagram Reel shoutout and Facebook video promo

• Sponsored social media ad with your logo/message

• Inclusion in race recap video and thank-you posts

• Logo on digital finisher certificates

• Custom graphic to promote your sponsorship

🦌 Reindeer Games Sponsor – $2,500

Includes:

• Logo on t-shirts, website, and signage

• Mention in event emails and social media

• Shared sponsor banner at start/finish line

• Booth space at the event

• 4 complimentary race entries

• Option to provide promo item in swag bags

• Shoutout in a Facebook/Instagram story

• Recognition in race recap email and social media posts

❄️ Frosty Fun Sponsor – $1,000

Includes:

• Logo on website and t-shirt

• 2 complimentary race entries

• Shared logo on sponsor signage

• Booth space near hot chocolate station or festive photo booth

• Social media post recognition

• Option to include item in swag bags

🔔 Jingle Bell Sponsor – $500

Includes:

• Logo on website and sponsor banner

• 1 complimentary race entry

• Shoutout on Facebook and Instagram

• Option to place branded item in race swag bags

🍪 Milk & Cookies Sponsor – $250

Includes:

• Logo on website and printed sponsor thank-you board

• Recognition on social media

• Option to provide item or coupon in race bags

🎁 Additional Add-Ons (Optional)

• Medal Sponsor: $3,000 (10×10 space included)
• Bib Sponsor: $1,000 (10×10 space included)
• Vendor Booth Only: $250 (10×10 space)
• Banner Placement (Provided by Sponsor): $100
• Service Provider (Massages, Chiropractic, PT. etc…): $100
• Swag Bag Insert Only: $100

🧃 In-Kind Sponsorships

In-kind contributions such as water, snacks, signage, printing, raffle prizes, or photography are greatly appreciated and come with sponsorship perks based on value. Let’s work together!

Social Media

📣 Why Sponsor?

• Boost your brand visibility among a loyal, health-conscious audience

• Show your commitment to local health, wellness, and community spirit

• Reach a wide network through digital, in-person, and word-of-mouth exposure

• Join an established, respected event with 16 years of community trust

Thank you for your interest in event marketing.  We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

Once everything is finalized, we will send you an invoice which will have online CC option.

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director.  During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community.  While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races.  In 2013, Karen took a leap of faith and began The Goose Chase.  Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

• Sorcerer’s Sprint – August 9, 2025
• Yellow Brick Road 5k (Creekside Behavioral Health) –September 20, 2025
• Bluegrass Half Marathon – September 28, 2025
• The Sophisticated Goose Consignment Fall Sale – September 30- October 5, 2025
• Haunted Half Marathon – October 26, 2025
• Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 26, 2025
• The S’mores Run Johnson City – November 1, 2025
• The S’mores Run Knoxville – November 2, 2025
• Johnson City Turkey Trot (Up & At ‘Em,  Inc.) – November 28, 2025
• Jingle 5k – December 11, 2025

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

***Sponsorships available for these events as well.

In 2024…

We had 9,208 participants and ran/walked 92,965 miles