A little about us…
Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director. During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community. While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races. In 2013, Karen took a leap of faith and began The Goose Chase. Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.
Upcoming Schedule
- Music & Miles Half Marathon – April 25, 2026
- May The Fourth Be With You 4k – May 4, 2026
- Sorcerer’s Sprint – August 1, 2026
- Bluegrass Half Marathon – September 27, 2026
- Haunted Half Marathon – October 31, 2026
- The S’mores Run Johnson City – November 7, 2026
- The S’mores Run Knoxville – TBA
- The S’mores Run Townsend, TN – TBA
- 21st Anniversary Johnson City Turkey Trot (Up & At ‘Em, Inc.) – November 26, 2026
- Jingle 5k – December 10, 2026
*Unless noted, the above events are races created for the community by The Goose Chase.
** Events in bold a part of the Tri-Fecta series, a three part half marathon series.
In 2025…
We had 10,000+ participants and ran/walked over 100,000 miles
Golden Goose Club Sponsorship Opportunities
Golden Goose PRIME — Year-Long Sponsor
Investment: $500 Monthly or $5,000 Annually per business
Let your business be everywhere—every race, every email, every social post. The Golden Goose Club is open to any business ready to fly high with us all year.
What’s Included:
1. Branding Across All Events (In-Person + Virtual)
2. Year-Round Media Exposure
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Monthly sponsor shoutout on social media (FB, IG, TikTok)
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Inclusion in every email newsletter (18,000+ subscribers, 32.4% open rate)
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1 featured “Sponsor Spotlight” post per quarter (video or photo + business highlight)
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Name/logo on The Goose Chase website and challenge portals
3. On-Site & Community Presence
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Invitation to set up a booth/table at The Goose Chase events
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Opportunities to include coupons or promos in virtual and race packets
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Recognition in post-event recaps
- Two complimentary race entries
Optional Add-On:
Want extra visibility? Add $1,000 to be included on specialty swag (water bottles, hats, bandanas, etc.).
Golden Goose ELITE — Year-Long Sponsor
Investment: $1,000 Monthly or $10,000 annually per business
This is for businesses that want top-tier exposure, access, and impact across everything The Goose Chase does.
Everything in the Prime Package PLUS:
1. Premier Logo Placement
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Logo featured on all participant shirts throughout the year *The Goose Chase owned events
- Exclusive “Elite Sponsor” section on signage
- Priority logo size and positioning across digital and print assets
2. More Media, More Often
- Two dedicated social media posts
- Two custom “Sponsor Spotlight” features per year (video + story style)
- Opportunity to co-host an Instagram giveaway or reel with The Goose Chase
- Inclusion in every email newsletter (18,000+ subscribers, 32.4% open rate)
- Sponsor one “Community Spotlight” feature story in newsletter and social media
3. Exclusive Event Perks
- Booth/table access at all in-person events with prime placement
- Recognition during our race announcements
4. Digital & Community Reach Boost
- Logo with click-through link in all newsletters
- Featured sponsor each month for one of our upcoming podcast episodes
- Option to be listed in any press releases or PR pushes we do
Bonus for 2026:
First 3 Golden Goose ELITE sponsors will receive a Run423 swag bundle and highlight reel video from one of our marquee events.
