2024 Sponsorship Data & Packages

Thank you for your interest in event marketing. We are truly appreciative and would love to partner with you.

We have a variety of options that you can choose from and if you would like further information, please feel free to give us a call 423-946-3784 or e-mail us at karenhubbs1@gmail.com.

A little about us…

Our founder, Karen Hubbs, began her career at the Johnson City Chamber of Commerce and Convention & Visitors Bureau (CVB) as the Sports Marketing Director. During that time, Karen recruited National Championships as well as other athletic events to Johnson City which brought economic impact to the community. While at the Johnson City CVB, Karen joined a few community fitness leaders to create the Bluegrass Half Marathon which ignited her passion for road races. In 2013, Karen took a leap of faith and began The Goose Chase. Since that time, she and her team have worked with several non-profits and organizations to create many fun events for the region including a marathon, three half marathons, obstacle course races, 5k’s, mile races and most recently the Tri-Cities Walking Challenge.

Upcoming Schedule

Sorcerer’s Sprint – July 27, 2024
Dragonfly Glow Run – August 16, 2024
The Sophisticated Goose Consignment Fall Sale – TBA
Yellow Brick Road 5k (Creekside Behavioral Health) – September
Bluegrass Half Marathon – September 29, 2024
Scarecrow Skedaddle (Niswonger Children’s Hospital) – October 20, 2024
Haunted Half Marathon – October 26, 2024
The Smores Run Johnson City – November 2, 2024
The Smores Run Knoxville – November 3, 2024
Johnson City Turkey Trot (Up & At ‘Em, Inc.) – November 28, 2024
Jingle 5k – December 2024

*Unless noted, the above events are races created for the community by The Goose Chase.

** Events in bold a part of the Tri-Fecta series, a three part half marathon series.

In 2023…

We had 9,357 participants and ran/walked 35,335 miles

Social Media

• Facebook 8,418 followers

Estimated audience 237M-279M

61% Women/38% Men

18-24 yrs. 7.5%

25-34 yrs. 18.4%

35-44 yrs. 19.9%

45-54 yrs. 18.3%

55-64 yrs. 17.8%

65+ yrs. 18.1 %

• Instagram 2,362 followers

Estimated audience 237M-279M

76% Women/23% Men

18-24 yrs. 7.3%

25-34 yrs. 27.7%

35-44 yrs. 29.7%

45-54 yrs. 20.8%

55-64 yrs. 10%

65+ yrs. 4.5 %

• TikTok

242 Followers/5,889 Likes

• YouTube

44 Followers

• Flickr

Multiple Newsletters reaching 15,000 subscribers

Website on average reaching 9,000+ views monthly

Tier Sponsorship Opportunities (per event)

Presenting Sponsorship $8,000

(Event Name) Presented by (Your Company)
Company logo will be incorporated in the main logo as the presenting sponsor and highlighted on apparel, print material and advertisements
Company name and logo located at the start & finish lines
Presence at start line with local dignitaries
Speaking opportunity at the official launch press event
Recognized in pre-event activities
Promotional items inside the race packets
Event Space
Highlighted in digital newsletter and social media
Business highlighted in race advertising
Business category exclusivity
Twelve entries into the race

** Other opportunities for “Presenting” sponsorships: packet pickup and the post race celebration

*** Limited to one sponsor per event

Diamond Sponsorship $5,000

Company Logo (prominent displayed on back) of race t-shirts
Company logo located at the start & finish lines
Presence at start line with local dignitaries
Recognized at pre-event activities
Promotional items inside the race packets
Event Space
Recognized in digital newsletter and social media
Business highlighted in race advertising
Business category exclusivity
Ten entries into the race

Gold Sponsorship $3,000

Company name on race t-shirts and posters
Highlighted on an asphalt decal and banners at prime location
Event space
Banner located at the post-race activities
Announcements at post-race activities
Promotional items inside the race packets
Recognized in print ads, digital newsletter and social media
Four entries into the race

Silver Sponsorship $1,000

Company name on race t-shirts and posters
Banner located at the post-race activities
Recognized on social media
Promotional items inside the race packets and event space
Two entry into the race

Bronze Sponsorship $500

Banner located at the post-race activities
Promotional items inside the race packets and event space

*** Discount for sponsoring multiple events.

Other Sponsorship Opportunities (per event)

• Finishers Medal/Ornament Sponsor…$2,000

• Bib Sponsor…. $1,000

• Social Media Photo Area….$1,000

• Dog Bandana Sponsor…$1,000

• Awards Sponsor…$750

• Bag Sponsor…. $750

• Post Race Booth….$500

• Items in packets…$500

*Turkey Trot prices will be slightly adjusted.

The Sophisticated Goose

The Sophisticated Goose is a weeklong pop-up adult consignment sale. Not only do we look for consignors but we also are accepting vendors for the event.

Fall Event: TBA

Tuesday – Friday $50/day

Saturday & Sunday $75/day

Entire week $250

YES! I am want to work with The Goose Chase. Please complete the following and someone from our group will contact you shortly. For a quicker response, call or text 423-946-3784 .

Once everything is finalized, we will send you an invoice which will have online CC option. (3% fee will be applied to CC payments)

Make checks payable to The Goose Chase

Mailing address: The Goose Chase 3101 Browns Mill Road, Ste. 6-182 Johnson City, TN 37604

Tri-Cities Walking Challenge

Currently, we have over 50 teams with 2-6 team members per a team. In addition, we have 12 walking ambassadors with weekly group walks throughout Northeast Tennessee. We average 400 website views for the challenge. We have over 440 members on the Tri-Cities Walking Challenge Facebook group. Each day, the Facebook group becomes flooded with testimonials, photos and progress reports.

Lives are changing in big ways through this walking challenges.

Want to be a Walking Challenge Partner, click here.

Next challenge launches after Labor Day.

“So super proud of Holly Milhorn! She has been joining us in Downtown Elizabethton for our weekly walks on Tuesdays and signed up and completed her 1st 5k” – Jeannie S.